22 Apr Other ways of seeing – How technology changes the way we see – Projection Mapping
A couple of years ago, I came across “Dance and Video Mapping Performances” online, and it completely blew my mind. During the performance, the dancer’s movement merged seamlessly with the dynamic visuals of the projection. He seemed to be dancing in a space without gravity and limitation. As a filmmaker and content creator, seeing animated graphic pieces projected on such a large scale was fascinating. Soon after, I started to look into the idea of projection mapping and fell in love with it.
Over the past two years, FILMARTIST Creative has hosted many events. For two of them, we decided to incorporate projection mapping to enhance the core aesthetic tone for attendees. The results were dynamic and compelling visual experiences. Here is the video of one of our events that using fashion and art into the projection mapping project.
What is projection mapping?
Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects or surfaces into a display surface. It’s a visual experience that adds another dimension to video making.
Who’s behind the work of projection mapping?
Projection mapping is the best way to bring sculpture, video display, painting, music and poetry together. Unlike other art forms, it creates an opportunity to bring artists from diverse backgrounds and practices, working together with the developer who is the master of coding. In this way, it conveys layers of meanings and messages. The medium becomes the message.
How it influences the way we see
Projection mapping, as one of digital art use for commercial purposes, can frequently engage the viewer interactively. As most viewers are used to seeing images or videos appear on a screen, projected videos give illusions and trick our minds into an immersive world via a novel experience.
When we experience projection mapping, we become a participant in creating the work itself. To me, we are part of the work instead of viewing it as an outsider. “The surprising awareness of space and interaction with the works invokes a sense of fun for the audience.” It also changes the way we experience space.
How to make simple projection mapping
We come up with three simple steps to illustrate how projection mapping is made. You can experiment with some ideas and see what comes up. Then imagine it on a larger scale. The possibilities are limitless. Check out our new Instagram post for more details.
The future of projection mapping
Projection mapping is a great way to create visual experiences that can be enjoyed by large groups of people at the same time in a way that brings people together. If you want to tell a cinematic visual story in the public, projection mapping is definitely the best choice.
It’s not just about the message, but the layers of techniques that make the difference. In the contemporary world, collaboration is essential. The chemistry between artists and tech masters are intriguing.
Interactivity likely will be the next stage in the evolution of projection mapping. When it is animated in a way that inspires individuals to move or touch, people are more likely to become part of the experience that leaves a great impression in their minds.
The whole experience of the EN TEA HOUSE, from the smell to the sound, was fully immersive. I still clearly remember the atmosphere, how the flower is slowly growing inside the teacup. The hint of tea taste lingered while I took each sip of the tea.
Do you ever remember the whole experience of drinking a cup of tea? Projection mapping indeed creates magic.
Explore and give some thoughts to your own projection mapping project. Bring your future exhibition to life with this technology and create a memorable experience into the artistic universe.
If there are any questions, please send us an email. We are excited to hear about what’s in your mind and what story you want to tell through projection mapping?