Every idea is unique. There are so many creative people who like to bring their idea to life and work hard on it. Some of them truly shine with their own character.
Creating a business is like creating a new world, it needs to be taken care of most importantly, it needs to be known. Business is not just about selling and buying, instead, it is about providing a fun service/ a great experience for people to enjoy. And video is the best way to show the experience.
The other day I find one really amazing video production company in Greece that create video for the art of making/crafting. Take a look at one of my favourite video:
There are other kinds of videos that gives a great explanation about what does your business do: a animation videos like this:
MESSAGE ME – promo from N9VE on Vimeo.
Depending on the purpose of your creative idea, video like this can be short and fun. The problem is, it doesn’t give the full experience of who you are and how will your business make your customers feel.
Since Filmartist Productions just partnered up with Closeties studio, we try to combine the cinematic elements and the animated graphic elements together to provide the fully engagement between your business and your client’s need.
As creators, we care about every detail of the messages, the story behind your unique idea and the experience you want your customers to feel. Can you imagine all your ideas and will characters be shown through a memorable and creative video?
Last year I went to “experience” Oscar in a movie theatre as I did during the world cup. I don’t care about soccer at all, but I do care about film. However, it doesn’t really matter. It is just another excuse to get drunk in the crowds and experience the atmosphere.
What is the atmosphere we are trying to engage with? I know I will see the list of names everywhere on the Internet in no time, but one thing always bothers me, most of people talks about films after they watch Oscar. It’s like rich people talk about art when they go to a high-class gallery. Do they really care about art?
According to a 2012 report by the LA Times, the Oscar Academy is 94 percent white, 77 percent male, and has a median age of 62.
I am not denying how great these films are, I watched them all, and I love Birdman, Whiplash and Ida. The thing is there are many other amazing films in the world need to be discovered. There is nothing surprise about Oscar because we all can guess the winner and all those tears.
After all, it is all about how we engage with the world with mainstream standards. If I have a choice, I want to experience awards that showing more film and filmmakers who got different voices and truly being creative and innovative.
What will your life be if you are isolated from society and only connect with the world with movies?
Check out this documentary Wolfpack directed by Crystal Moselle, it may give you an answer.
Here is their website:
It remind me one of the book I’ve read last year called Room, which is told from the perspective of a five-year-old boy who is being isolated in a room along with his mother. The story still stays in my mind since it is so unique, especially from a little boy’s point of view.
After all, we are all social beings. I wonder what kind of thoughts i will have in mind if I was educated only from movies or TVs. We will we will find out from this film and I am sure there are a lot to learn.
“Beyond the classroom walls” is the title of a recent project that I am working on, and it was originally created to encourage educators to reflect on their education practices through various forms of Art. A Canadian teacher Liane Paixao concerned about the education system in Canada started this project a couple years ago. She first started to think of the idea of what she calls “bite-size learning”, using Digital Media, to deliver a concise and powerful message in no more than ten minutes about a certain education topic. She later wrote a song called “Is This For Real?” and recorded it in order to address one of the topics.
My job as a filmmaker is to make a music video about this idea based on her song “Is This For Real?” to promote this innovative idea. First, I have to say I like the way she thinks as she is not just working as a teacher, but also as a thinker who truly cares about what she does. When we talk about this project, I often can see her passion about how to let kids receive knowledge in a more interactive way. One day, these children will have to face the world and respond to real world issues.
Therefore, a music video may be used as a tool to help kids learn. As a kid who was born in China, I truly understand about the concept of “feeding knowledge” instead of always understanding such knowledge. In China getting a good grade is the ultimate goal of every student. The education system in China is also trying to make everyone act and think in a similar way. I have only received a university degree in Canada, but I think there must be some similarities about how to educate kids who are willing to learn everything through schooling.
Here is one line from the teacher’s song that struck me: “After 12 years of confinement to a desk, how do you conquer bias and oppression by memorizing dates and facts?” I am not aiming to make an “Educational” music video about this thought. I would rather create something more conceptual and interesting, so that everyone can think about education outside of the box and also be entertained. How I will use a limited budget to create something big will be the main challenge here.
After all, the message is simple: to challenge the audience, and to rethink what they know about education. Please give me some suggestions if you are interested in this idea. I am excited to work on the script now.